alternative to either Self-Publishing or the Traditional Publisher route. In this article I’m going to concentrate on the importance of the Author-Centric approach, which is the heart and soul of our philosophy and our reason for existing.

Of course, my goal is to encourage you to choose the Divya Co-Publishing model when you publish your next book or your first book. I wouldn’t be here and this website would not exist, if it wasn’t, but everything you read here is true and easily checked. Most importantly, I think it is time a writer started a publishing company for writers. By that I mean, with the writer’s best interests at heart.

How I went from Author to Publisher

I first recognised that I love to write at high school, where I frequently received praise for my essays. Later in life, as a consultant, I wrote reports and white papers that were peppered with interesting insights. These insights resulted from my passion for research and carried through to my training programs. I enjoyed the recognition and the praise I got, as well as the income I earned for doing what I loved to do.

When Covid struck and we all went into lockdown, I decided to follow a passion I had but never had the time to implement. I decided to write some books, but I found it difficult to decide between writing non-fiction, personal development books and courses, or a novel.

I knew that over the past 20 years, every time I had an idea for a plot, I wrote it out. You could say, my hobby was creating detailed plots, but not writing the books. When I opened my folder and collated all the plots into one file, I counted 56 and some of them had multiple plots or a raft of alternative directions the book could take.

However, to my surprise, I also had 28 outlines for business and personal development books and courses. I could see I had enough material to become a full-time writer.

After the initial excitement and ten months of hard work writing, reality hit me. My consulting business was picking up, my staff were returning to work, and I had no idea how much I would earn as a writer compared to a pretty good income as a consultant. So I did the consultant thing, I researched it. 

(basically a commission on book sales) and they depend on the publisher to market their book(s).

Unfortunately, publishers have learned from experience that a book generates most of its sales in the first three months when it is first published (probably because they stop promoting it?), so bookshops also tend to keep new books in stock for three months as well.

For this reason, the industry has moved to a model where it is important to keep releasing new books and most of the previous batch that have not sold within the golden 3-month window get taken down and returned to the publisher.

After that, it is mainly online sales and a few niche bookshops that make the future sales. However, the number of sales rarely motivates the publisher to spend money promoting the book.

Thus, the job of marketing falls to the author, who potentially doesn’t have the expertise to do the job well. Of course, some authors train themselves, or do marketing courses, and some of those become good at it and they manage to keep a regular flow of sales happening.

How to Earn $100,000 a Year as an Author.

But the sales of one book is usually not enough to earn a decent living. They need quite a few of them available for sale. The average number for an author who earns over $100,000 per annum is thirty-three. That is, they have written and published 33 books.

However, most writers find it very hard to write that many books as well as do all the marketing for the ones they have already written plus hold down a second job which pays the bills.

And that is why authors need a partner. A partner currently called a publisher, but we need to redefine what we mean by “Publisher” because it is a lot more than a company or person who prepares and distributes books, journals, or music for sale.

At Divya Publishing we practice Author Centric Publishing, which means we take a long-term view. We will advise, train, direct, work with, work for, initiate actions and implement agreed strategies in the service of our author’s long-term success.

We believe our approach will help authors write more books and courses because we take on many other tasks that slow them down or derail them altogether.

We recognise every author is unique, so we tailor our support services to suit each client’s needs. However, every client benefits from the cost savings achieved by centralising the services they need under one roof.